2025.06.24 message MIKI HOUSE Advances Sustainability Efforts

“MIKI HOUSE Go Green Campaign” Launches at Global Flagship Stores, Featuring Recycled Sample Fabrics

MIKI SHOKO CO., LTD., which operates the MIKI HOUSE brand (headquartered in Yao, Osaka, Japan; Founder & President: Koichi Kimura), has pursued its mission to “fill the everyday lives of children and their families with smiles.” Since its founding, the company has prioritized children in everything it creates—from manufacturing to publishing, education, and parenting support — engaging in a wide range of activities to bring joy to children and their families.

With over 50 years of history, MIKI HOUSE now operates more than 200 stores in Japan, centered around approximately 90 directly managed stores in major department stores. Its philosophy and commitment to quality have earned acclaim around the world. As of June 2025, MIKI HOUSE has expanded to 108 stores in 17 countries and regions, including flagship locations such as The Plaza Hotel in New York, Harrods in London, Rue Saint-Honoré in Paris, SKP in Beijing, IFC in Shanghai, Marina Bay Sands in Singapore, and Bellavita in Taipei.

Wishing for a bright future for children worldwide, MIKI HOUSE is also committed to building a sustainable society and protecting the global environment. Since its inception, MIKI HOUSE has focused on creating high-quality products with children in mind—durable goods that can be loved and used across generations by families everywhere.

In addition, the company promotes waste reduction through initiatives like enhancing repair services to prolong the life of cherished garments and adopting technologies that recycle fabric scraps previously destined for disposal, contributing to a circular economy. MIKI HOUSE also continues to advance various sustainability efforts, including environmentally conscious manufacturing and the use of eco-friendly fixtures and materials.

＜The logo for the “Go Green Campaign”＞

To further promote the company’s sustainability initiatives, MIKI HOUSE is currently holding the “MIKI HOUSE Go Green Campaign” at key overseas locations. As part of the campaign, children are invited to experience recycling firsthand by using “sample fabrics” generated during the production process. Through this fun and engaging activity, we hope to provide children and their families with a joyful and meaningful time—while also inspiring them to think about building a more sustainable future.

MIKI HOUSE Go Green Campaign

Overview

＜sample fabrics＞

To deliver the safe and reliable “MIKI HOUSE Quality” to children and their families, MIKI HOUSE carefully selects materials and produces its own original fabrics. During this process, some “sample fabrics” are created as prototypes, depending on the material and pattern.

In this campaign, children use those sample fabrics to create items such as thank-you cards and tissue holders. Through their own creativity and ideas, the sample fabrics are transformed into new, meaningful items. Not only does this provide children with a fun and fulfilling experience, but it also nurtures an appreciation for “cherishing things.”

Participating Stores and Campaign Period

At our New York stores, children created heartfelt thank-you letters using fabric patterns to express their gratitude to loved ones. Meanwhile, at our Singapore store, participants crafted practical pocket tissue holders. Customers at these event locations shared their excitement, saying, “It’s amazing that such cute items can be made from clothing fabric! I want to teach my friends and try making them together!” Through this campaign, we are not only reducing textile waste but also nurturing children’s creativity and their awareness of environmental sustainability.

Scenes from the Campaign

＜Tangram Store (New York)＞

＜The Plaza Hotel Store (New York)＞

＜Marina Bay Sands Store (Singapore)＞

Introducing MIKI HOUSE’s distinctive sustainability initiatives

Utilizing Towels Made with Technology that Recycles Fabric Cutting Waste

＜towels made of Looplus yarn＞

We are actively promoting initiatives that utilize the L∞PLUS (Looplus) technology—a recycling method that repurposes “fabric offcuts” generated during the sewing process, which have traditionally been discarded.

This initiative aligns with our core values, as MIKI HOUSE specializes in high-quality baby and children’s products that are proudly Made in Japan. Thanks to Japan’s domestic production system, we are able to establish a sustainable cycle where waste resources can be effectively reused within the country.

Using Looplus technology, high-quality cotton offcuts from sewing factories are broken down into fiber form and spun into new yarn—known as Looplus yarn. This yarn is then used to produce towels, which we offer as gifts to customers on various occasions.

Through efforts like this, we aim to reduce waste and conserve resources during the manufacturing process, while also encouraging and inspiring our customers to embrace a more sustainable mindset.

※ “L∞PLUS (Looplus)” is a resource-recycling technology system developed by Japan’s major textile manufacturer KURABO INDUSTRIES LTD., with the concept of “transforming ‘what a waste’ into ‘something better’.”

Sustainable Manufacturing: Use of Eco-Friendly Rubber in Baby Shoes

＜Sustainable Rubber Incorporated into the Soles of baby shoes＞

One notable example of this initiative is the use of sustainable rubber in our popular Made-in-Japan baby shoes.We were among the first in the industry to adopt this eco-friendly material, which is made from natural rubber produced with respect for both the natural environment and working conditions. The rubber is traceable and managed through a controlled distribution system, with each batch assigned a unique serial number.

Switching to Eco-Conscious Store Supplies and Packaging

＜Eco-Conscious Shopping Bag Made with Paper from Responsibly Managed Certified＞

In addition to our products, we are actively working to reduce environmental impact through the materials used in our stores.

This includes the use of sustainable paper for shopping bags and product labels, the transition to polybags made from biomass-derived plastics, and the introduction of hangers made from wood sourced from responsibly replanted forests at select stores.

Through these efforts, we aim to make our store operations more eco-conscious at every touchpoint with our customers.

Stores Participating in the “MIKI HOUSE Go Green Campaign”

【Marina Bay Sands Store (Singapore)】
#B1-60A, The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, Singapore 018972

【St. Honore Store (Paris)】
366 rue St. Honore 75001, Paris, France

【Harrods Store (London)】
Harrods, 4th Floor, 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL, United Kingdom

【The Plaza Hotel Store (New York)】
768 Fifth Avenue, New York, NY 10019, USA

【Tangram Store (New York)】
133-33 39th Ave C floor, Flushing, NY 11354, USA

【IFC Store (Shanghai)】
L3-33, 8 Century Avenue, Pudong New Area, Shanghai

【BELLAVITA Store (Taipei)】
3F, No. 28, Songren Road, Xinyi District, Taipei 110

• Back to News top
• Back to top