News

2026.08.26 message MIKI HOUSE Opens Its First South China Flagship Store in Shenzhen～A New Destination for Sharing Brand Value and Further Enhancing the Retail Experience in China～

MIKI SHOKO CO., LTD. (Headquarters: Yao City, Osaka; Chairman & Founder: Koichi Kimura), the company behind the MIKI HOUSE brand, opened the MixC Shenzhen Bay MIKI HOUSE flagship store in Shenzhen on August 8, 2026.
Following the MIKI HOUSE flagship store at Shanghai IFC Mall in East China, this is MIKI HOUSE’s second flagship store in mainland China and its first in South China. Working in close coordination with the Japan Head Office, the store is also strengthening local staff development and service quality. Through its products, thoughtful service and welcoming store environment, MIKI HOUSE aims to more deeply convey its long-standing commitment to craftsmanship and the care it has always shown for children and families. At the same time, the brand hopes to further communicate its values in China, create more opportunities to meet and connect with customers, and continue improving its products, services and stores.

Opening Ribbon-Cutting Ceremony

On August 8, the opening day, a ribbon-cutting ceremony was held at the store. MIKI HOUSE President Yoshikatsu Takeda, the Consul-General of Japan in Guangzhou, representatives of the local operating partner, and other MIKI HOUSE representatives joined guests in celebrating the opening of the new store.
The new store welcomed many customers on its opening day. Families browsed the products, had their children’s feet measured, and took commemorative photos at the photo spot, enjoying a pleasant time together in the store.
At the ceremony, MIKI HOUSE President Yoshikatsu Takeda delivered remarks in English, sharing the values the brand has cherished since its founding and his hopes for the MixC Shenzhen Bay MIKI HOUSE flagship store.

Remarks by MIKI HOUSE President Yoshikatsu Takeda (excerpt) :
“We are truly honored to open our new flagship store here at Shenzhen Bay MixC.
Since our founding in 1971, love for children has been at the heart of everything MIKI HOUSE does. Guided by that love, we have remained committed to creating products that always put children first.
But what we hope to share goes far beyond our products. Through every product we create, every service we provide, and every experience we offer, we hope children will grow up healthy, full of joy and curiosity, while bringing smiles and peace of mind to their families.
We sincerely hope this store will become a place where children and families in Shenzhen create precious memories together, and where MIKI HOUSE becomes part of those happy moments.”

A New Flagship Store in Shenzhen, Home to Many Young Families

Shenzhen is one of China’s leading economic cities, home to many young people and families with children. Interest in high-quality products and services is also strong.
MixC Shenzhen Bay, where the new store is located, is one of China’s leading high-end shopping destinations. It brings together many international brands and offers a wide range of shopping and lifestyle experiences, attracting customers who value quality in both products and service.
In this setting, MIKI HOUSE hopes to share the brand’s values with more customers and make the new flagship store a base for further developing its brand presence and retail experience in China.

A Warm MIKI HOUSE Store Designed Around Children and Families

At the MixC Shenzhen Bay MIKI HOUSE flagship store, products, store design, customer service and hospitality all come together as one experience. By staying close to each child’s growth and the needs of every family, the store allows customers to experience the craftsmanship and care that MIKI HOUSE has always valued.
From products suited to different stages of a child’s growth and thoughtful service where parents can comfortably ask questions and receive helpful advice, to a store environment that children can enjoy exploring, every detail is designed to make shopping a happy family memory and to share the unique value of MIKI HOUSE.

Store Highlights

① A Rich Product Lineup for Every Step of a Child’s Growth

The store offers a wide range of clothing, baby shoes, baby items and gifts for newborns and children, meeting the needs of families at different stages of a child’s growth and in many everyday situations.
The store also features MIKIHOUSE GOLDLABEL, the brand’s premier collection made with rare materials and the exceptional skills of Japanese artisans, as well as MIKIHOUSE CHIECOSAKU, known for its storybook-like world. Together, the wide-ranging lineup allows customers to experience the craftsmanship and unique world of MIKI HOUSE.
The popular baby shoe area also offers a wide selection and introduces a rocket-shaped foot-measuring device, the first of its kind in mainland China. Whether choosing a baby’s very first pair of shoes or finding the right size as a child grows, store staff carefully measure each child’s feet and offer thoughtful advice based on their stage of growth and individual needs, helping families choose the right pair with confidence.

② Developing People to Support Every Family with Thoughtful, Warm Service

To help every customer enjoy a comfortable and pleasant shopping experience, the MixC Shenzhen Bay MIKI HOUSE flagship store places great importance on training and service development in close cooperation with the brand’s Head Office.
Before the opening, a structured MIKI HOUSE training program was conducted outside Japan for the first time. The program covered the product-making philosophy MIKI HOUSE has long valued, its approach to customer care and hospitality, as well as how to listen carefully to each family’s needs and offer suitable product recommendations.
After the opening, this approach will continue through close collaboration between the Head Office and the local team in day-to-day store operations. By bringing MIKI HOUSE’s long-held belief in “putting children first” into every customer interaction, the store aims to create an environment where each family can choose products for their children with confidence and enjoyment.

③ Making Shopping Time a Cherished Memory for Children and Families

At the MixC Shenzhen Bay MIKI HOUSE flagship store, the brand hopes that children and their families can enjoy their time together in the store, not only choosing products but also making the shopping experience itself a cherished family memory.
The store features an original, playful fitting room inspired by Shenzhen, as well as the rocket-shaped foot-measuring device introduced in mainland China for the first time. These elements allow children to enjoy choosing products in a relaxed and fun atmosphere, while families can enjoy time together at a leisurely pace.
The store also offers specially designed mineral water and coasters available only at this location, as well as family photo activities during the opening period. Through these small touches, MIKI HOUSE hopes to bring a little extra delight to visiting children and families and create even more memorable moments together.

Staying Close to Local Children and Families as They Grow

As MIKI HOUSE’s first flagship store in South China, the MixC Shenzhen Bay MIKI HOUSE flagship store will stay close to more children and families through its products, services, space and experiences, while helping more customers gradually discover and experience the values MIKI HOUSE has always cherished.
At the same time, we will listen carefully to every customer and use their feedback to keep improving our products, services and stores. We hope to create an even better experience for local children and families, and make the store a warm place they will want to visit again and again, creating happy memories together.

【MixC Shenzhen Bay MIKI HOUSE flagship store Information】

Following the Harrods Flagship Store (London), Saint-Honoré Flagship Store (Paris), Shanghai IFC Mall MIKI HOUSE Flagship Store (Shanghai), Marina Bay Sands Flagship Store (Singapore), BELLAVITA Flagship Store (Taipei), and The Plaza Hotel Flagship Store (New York), the MixC Shenzhen Bay MIKI HOUSE flagship store is MIKI HOUSE’s seventh flagship store worldwide.

＜View Store Details＞