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2026.07.16 message MIKIHOUSE CHIECOSAKU Opens Its Largest-Ever Pop-Up Store in Taiwan　～Step into “CHIECO’s Room” — where the brand’s dreamlike universe comes to life through products, space, and experience～

MIKI SHOKO CO., LTD. (MIKI HOUSE; Headquarters: Yao City, Osaka; Chairman & Founder: Koichi Kimura), the company behind the MIKI HOUSE brand, has opened the largest pop-up store in the history of its brand MIKIHOUSE CHIECOSAKU (“CHIECO SAKU”), at BELLAVITA in Taiwan, on July 1, 2026 — home to a MIKI HOUSE flagship store.

Since its debut, CHIECO SAKU has always cherished its storybook-like stories and the unique world they create, reflecting this philosophy not only in its products but also in the design of its retail spaces. Inspired by “CHIECO’s Room,” this pop-up expresses the world of CHIECO SAKU by bringing together its products, retail space and interactive experiences, creating a signature store where visitors can experience the brand more deeply.

The pop-up is scheduled to run through December 31, 2026. During its opening weekend, the store welcomed many children and families, filling the space with smiles and joyful moments.

CHIECO SAKU – A Brand That Brings Storybook-Like Stories to Life

CHIECO SAKU was launched by MIKI HOUSE in August 2022.

Guided by the desire to “treasure the dreams children create through their boundless imagination,” each seasonal collection tells a story inspired by the world imagined by CHIECO, the brand’s beloved rabbit character.

Through carefully crafted designs and rich storytelling, CHIECO SAKU values creating a brand that children and their families can enjoy together.

◆ CHIECO SAKU 26AW New Collection：https://www.mikihouse.com/products/chiecosaku/collection_26aw.html

Bringing the World of CHIECO SAKU into Retail Spaces

These thoughtfully crafted products have been warmly received by customers, often selling out shortly after each release. The number of customers who appreciate the world of CHIECO SAKU has grown beyond Japan and now extends around the world. As of July 2026, CHIECO SAKU has approximately 25 permanent retail locations in Japan and is available on a limited permanent basis at approximately 50 locations overseas, including London, Paris, Shanghai and New York. Some international customers even travel to Japan specifically to visit CHIECO SAKU stores.

What CHIECO SAKU has always valued is not only creating products, but also creating retail spaces where visitors can enjoy the brand’s stories and unique world more deeply. From the very beginning, the brand has incorporated decorations inspired by its world into its stores. In recent years, it has actively introduced dedicated POP-UP stores and standalone brand spaces featuring exclusive fixtures at department stores across Japan. By expressing the world of CHIECO SAKU throughout the entire retail space, these initiatives have not only delighted existing customers but also created new opportunities for first-time visitors to discover the brand, helping attract new fans and further increase brand awareness.

In 2026, CHIECO SAKU brought this initiative overseas for the first time with a standalone POP-UP at the IFC flagship store in Shanghai. Featuring exclusive fixtures in the brand’s signature pink and original check pattern, photo spots, and family-friendly workshops, the pop-up was very well received. Sales exceeded 2.5 times the original target, leading to an extension of the event period.

This time, the brand’s largest-ever store has opened at BELLAVITA in Taiwan, offering an even richer expression of the world of CHIECO SAKU and creating a symbolic retail destination where visitors can fully experience its unique charm.

The Brand’s Largest-Ever “CHIECO’s Room” Opens in Taiwan

The pop-up is designed not only as a place to shop, but also as a space where visitors can fully experience the world of CHIECO SAKU.

Inspired by “CHIECO’s Room,” the store features the brand’s signature red, pink and original check pattern, together with flower-shaped lighting, furniture and other decorative elements that reflect CHIECO’s world. The result is a cheerful space that feels just like stepping into CHIECO’s own room. A photo spot where visitors can sit beside CHIECO is set by the window. As it is visible from outside the store, it naturally catches the attention of visitors to BELLAVITA, inviting them to stop and take a glimpse into the storybook world of CHIECO SAKU.

The pop-up offers the 2026 Spring & Summer Collection, signature items, as well as shoes, bags, hats and accessories, allowing children to enjoy complete styling proposals from head to toe. In addition to shopping, children can enjoy coloring activities, photo opportunities, a limited-edition sticker rally and other interactive experiences. The store has been created as a place where children and their families can enjoy spending time together while discovering the world of CHIECO SAKU.

Warm Responses from Visitors

During the first weekend following the opening, many Taiwanese customers who had previously purchased CHIECO SAKU in Japan visited the new store.
Visitors shared many encouraging comments, including:　”It’s so adorable!” “We’ve finally got a CHIECO SAKU shop in Taiwan!”
Children enjoyed coloring activities and trying on their favorite outfits, while families took photos together and spent happy moments in “CHIECO’s Room.”

Looking Ahead

Going forward, CHIECO SAKU will continue to share its storybook-like stories and the world they create with more children and families around the world through its products, retail spaces and experiences.

MIKIHOUSE CHIECOSAKU Pop-up Store Information 　

Opening Period:	July 1 – December 31, 2026 (scheduled)
Location:	BELLAVITA, 3F
Address:	3F, BELLAVITA, No. 28, Songren Road, Xinyi District, Taipei 110, Taiwan

MIKI HOUSE BELLAVITA Flagship Store Information

Location:	3F, BELLAVITA, No. 28, Songren Road, Xinyi District, Taipei 110, Taiwan
TEL:	+886-2-2758-0312
Brands Available:	MIKI HOUSE, MIKIHOUSE DOUBLE_B

About BELLAVITA
BELLAVITA is a luxury shopping destination in Taipei, Taiwan. Home to MIKI HOUSE’s flagship store in Taiwan, it offers a carefully curated selection of world-renowned luxury brands, fine dining, and premium lifestyle experiences.
（Website: https://www.bellavita.com.tw/ ）