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2026.06.05 message MIKI HOUSE Opens First Duty-Free Store in South Korea on Jeju Island ～Strengthening Its Duty-Free and Travel Retail Business to Support the Growing Needs of Family Travelers Worldwide～

MIKI HOUSE, the premium Japanese children’s brand operated by MIKI SHOKO CO., LTD. (Head Office: Yao City, Osaka, Japan; Chairman and Founder: Koichi Kimura), has opened its first duty-free store in South Korea at Lotte Duty Free Jeju Store on Jeju Island.

The new store marks MIKI HOUSE’s fifth permanent duty-free location, following its stores at Sanya International Duty Free Shopping Complex, Haikou International Duty Free Shopping Complex, Hainan Tourism Duty Free City Store in Hainan, China, and Kansai International Airport in Japan.

Guided by its philosophy of bringing smiles to children and their families, MIKI HOUSE has pursued child-centered craftsmanship since its founding in 1971. Rooted in a deep love for children, the brand creates products that prioritize their comfort, safety, and well-being. This commitment, together with its dedication to Japanese craftsmanship, has earned MIKI HOUSE the trust of families around the world.

Today, MIKI HOUSE operates approximately 90 stores across Japan and 107 stores in 16 countries and regions worldwide (as of May 2026), including flagship locations at Harrods in London, Saint-Honoré in Paris, The Plaza Hotel in New York, and IFC Mall in Shanghai.

As more families place greater value on spending meaningful time together, demand is growing for products and experiences that bring comfort, quality, and peace of mind while traveling. Within the duty-free and travel retail sector, consumers are looking beyond luxury alone, placing greater value on experiences that make family travel more comfortable, enjoyable, and memorable.

In response to these evolving needs, MIKI HOUSE has been expanding its presence across airport duty-free stores, resort hotels, and other travel-related destinations. By bringing its trusted products and family-focused values to travelers around the world, the brand aims to create moments of comfort, joy and lasting memories wherever families go.

About Lotte Duty Free Jeju Store

Located on Jeju Island, one of Korea’s leading resort destinations, Lotte Duty Free Jeju Store is directly connected to Lotte Hotel Jeju and home to many internationally renowned luxury brands.

The destination attracts travelers from around the world seeking high-quality products and elevated shopping experiences.

Jeju is also one of Asia’s most popular travel destinations, particularly among visitors from China and across the region. As family travel continues to grow, MIKI HOUSE hopes to provide a not just a place where families can comfortably shop for children’s products, but also a space where they can create memorable experiences during their journeys.

The new MIKI HOUSE Lotte Duty Free Jeju store is located within the Luxury Fashion Zone on the second floor and is the first children’s apparel brand to open in this area.

A representative of Regency Korea, the local Korean import agent for MIKI HOUSE’s duty-free business, commented:

“MIKI HOUSE is recognized for its unique technical expertise and exceptional quality. Trusted by families over many years, the brand appeals to customers who value both functionality and lasting quality, and who seek the very best for their children.”

Highlights of the MIKI HOUSE Lotte Duty Free Jeju Store

A Fun Jeju-Inspired Space for Children and Families

The store combines warm, wood-inspired interiors with the playful world of MIKI HOUSE.

Inspired by Jeju’s famous tangerines and its beautiful coastline, the space has been designed to create special memories unique to the island.

Wall installations featuring cheerful tangerine-picking scenes and Jeju’s ocean-inspired imagery create a fun environment where families can take photos and enjoy their shopping experience together.

A Dedicated Shoe Area Featuring One of MIKI HOUSE’s Most Popular Categories

The store also features a dedicated footwear section, showcasing one of MIKI HOUSE’s most beloved product categories.

Through video presentations and in-store displays, visitors can learn about the brand’s focus on children’s foot development and its commitment to Japanese craftsmanship. With an extensive selection of Made-in-Japan shoes, families can find the pair best suited to each child’s stage of growth and individual needs.

Curated Products for Traveling Families

Additionally, the store offers a wide selection of MIKI HOUSE’s popular apparel, including lightweight outerwear for changing temperatures, sun-protective hats, and children’s backpacks designed to make family travel more comfortable and enjoyable.

Visitors can also find Japan-made toys and other items ideal as souvenirs, keepsakes, and gifts.

From everyday essentials to travel mementos, the assortment has been carefully curated to meet the diverse needs of families visiting from around the world.

Expanding Further in Duty Free and Travel Retail

In recent years, MIKI HOUSE has been expanding its duty-free and travel retail activities beyond its permanent stores, including pop-up locations at airports across Japan. These initiatives allow more families around the world to discover the brand and experience the values it represents while traveling.

In May 2026, MIKI HOUSE also made its debut at the World Duty Free Association’s TFWA Asia Pacific Exhibition & Conference, one of the world’s leading duty-free and travel retail events held in Singapore. The exhibition attracted strong interest from buyers in regions such as the Middle East and India, where the brand does not yet operate stores, highlighting significant new opportunities and the growing potential in the family travel market.

Looking ahead, MIKI HOUSE will continue to strengthen its presence in duty-free and travel retail markets across South Korea, Japan, and other regions worldwide.

Through trusted products, thoughtful service, and meaningful experiences, the brand hopes to accompany children and families wherever their journeys take them.

Across every trip, holiday, and special moment together, MIKI HOUSE remains committed to bringing comfort, quality, and smiles to families around the world.

【Store Information】