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2026.06.02 message MIKI HOUSE Launches First Collaboration with a Premium General Hospital in China　~Partnering with United Family Healthcare to Support Newborns and Their Families with Love and Care ~

MIKI SHOKO CO., LTD. (Head Office: Yao City, Osaka, Japan; Chairman and Founder: Koichi Kimura), the company behind the baby and children’s brand MIKI HOUSE, has announced a new collaboration with United Family Healthcare, one of China’s leading premium private healthcare groups.
This initiative marks MIKI HOUSE’s first collaboration with a hospital in China.

Supporting Families Who Value Safety, Quality and Peace of Mind

Founded in 1997, United Family Healthcare is one of China’s pioneering international premium private healthcare groups.

Guided by its mission, “Rooted in Love, Committed to Good,” United Family Healthcare has long been dedicated to providing patient-centered, high-quality medical services and care for families. Through its advanced medical technologies, international team of healthcare professionals ,  coupled with a strong commitment to safety, quality, and compassionate care, it has earned the trust of countless families over the years.

Particularly in the fields of obstetrics, neonatology, and family medicine, United Family Healthcare has developed a reassuring and supportive environment for expectant mothers, newborns, and their families.

As one of the early adopters of the integrated maternity care model in China, the group provides seamless support throughout the entire journey—from prenatal care and childbirth to postpartum recovery and newborn care. Combined with 24-hour medical support, multidisciplinary healthcare teams, and a team of internationally trained maternal and pediatric specialists, United Family Healthcare has become a trusted choice for families seeking high standards of medical care, safety, and a nurturing environment to welcome and care for their newest members.

Inspired by a Shared Commitment to Putting Children First

Since its founding in 1971, MIKI HOUSE has remained committed to craftsmanship that puts children first.

The brand is known worldwide for its uncompromising standards of safety, quality, and Japanese craftsmanship. Beyond functionality and comfort, MIKI HOUSE is also loved for its playful designs, vibrant colors, and storytelling elements that naturally bring smiles and excitement to children.

Over the years, MIKI HOUSE has gained the support of families around the world who share the belief in giving children the very best. In China, the brand operates more than 70 stores, including locations in prestigious retail destinations such as Shanghai IFC and Beijing SKP, and continues to enjoy the trust and support of local families.

This collaboration with United Family Healthcare represents an important new initiative built upon the shared values of both organizations. Together, they hope to provide comfort, care, and reassurance to children and families from the very beginning of a child’s journey.

Delivering a Baby’s First Gift of Comfort and Care

As part of this collaboration, MIKI HOUSE and United Family Healthcare have jointly curated a collection of thoughtful newborn gifts, presented in a specially designed gift box for families welcoming new babies at United Family Healthcare hospitals in Beijing and Shanghai.

Beginning with the very first garments a baby wears, MIKI HOUSE hopes to accompany and support families during one of life’s most precious moments.

The newborn gift box includes a PUREVEIL short-sleeved hadagi (baby underwear), a PUREVEIL coverall-style hadagi (baby underwear), a soft and comfortable Imabari gauze bath towel, and a nursing bib set designed to support feeding and everyday infant care.

Both the short-sleeved and coverall-style hadagi are part of MIKI HOUSE’s popular PUREVEIL series and are made from 100% cotton.

The PUREVEIL series features MIKI HOUSE’s proprietary antibacterial and antiviral processing technology. Etak®, an antibacterial agent originally developed through oral care research, is bonded to the fabric to provide both safety and lasting effectiveness, even after repeated washing.

Because babies naturally explore the world through touch and often put their hands and clothing into their mouths, the safety and comfort of the garments that come into contact with their skin every day is especially important. Through the very first clothing a baby wears, MIKI HOUSE hopes to  help nurture and protect babies during their earliest stages of life.

Becoming a Trusted Companion for Children and Families in Local Communities

In addition to its retail operations, MIKI HOUSE has continued to support parents and caregivers in China through parenting seminars for expectant mothers and fathers, foot development seminars, online postpartum programs, and other educational initiatives.

The company has also been actively expanding its partnerships with hospitals, maternity care providers, and related organizations. Through these efforts, MIKI HOUSE hopes to bring high-quality newborn products, peace of mind, and meaningful support to even more families across China.

Looking ahead, MIKI HOUSE will continue to strengthen its connection with local communities through products, parenting support activities, and strategic local partnerships tailored to the needs of Chinese families, accompanying children and families through every important stage of growth.

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About United Family Healthcare

United Family Healthcare (UFH) is an international hospital and clinic network that provides private, premium healthcare. UFH has led the way in private international healthcare in China. After almost two decades, UFH has established itself with hospitals and clinics in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Qingdao, and Bo’ao as the provider of choice for those seeking premium, personalized healthcare. There are over 600 full-time doctors working in UFH. Additionally there are over 1,000 part-time experts and over 1,000 nurses on the team.

From the first day UFH came to be, we have always put patients first, drawing from the best medical models from both east and west. UFH has never veered from its path of continuous quality improvement for the sake of our patients; this includes always putting quality, safety, and service first.

With primary care as the core philosophy of our general practice, UFH has built a continuous comprehensive system that starts from preventive care and covers diagnosis, treatment, and rehabilitation. This healthcare system, combined with the employment of a strict medical standard, the adoption of proven medical management techniques, and a willingness to invest in infrastructure and technology, has allowed United Family Healthcare to achieve remarkable results for its patients and set a healthcare delivery standard for others to emulate.

◆Official Website:： https://ufh.com.cn/