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2026.05.13 infomation MIKI HOUSE Makes Its Debut at the 2026 TFWA Asia Pacific Exhibition & Conference

～Showcasing Child-First Craftsmanship to the Global Family Travel Market and Redefining Family-Centered Travel Experiences～

MIKI SHOKO CO., LTD. (Head Office: Yao City, Osaka / President: Koichi Kimura), operator of the Japanese baby and children’s apparel brand MIKI HOUSE (hereinafter “MIKI HOUSE”), is making its debut at the “2026 TFWA Asia Pacific Exhibition & Conference,” held from May 10–14, 2026 at Marina Bay Sands in Singapore.

Background of the Exhibition

For the past 55 years, MIKI HOUSE has pursued child-centered craftsmanship rooted in love for children, creating safe, reliable products and services that support children and their families.

MIKI HOUSE hopes to further deliver its thoughtfully crafted, high-value products and services to customers around the world who seek the very best for their children.

At the same time, demand is growing globally for family travel experiences that are not only safe and comfortable, but also genuinely enjoyable for children themselves.Drawing on the expertise and experience cultivated over many years, MIKI HOUSE has expanded initiatives such as duty-free retail operations at Kansai International Airport and collaboration rooms at resort hotels, responding to the evolving needs of traveling families.

With this in mind, MIKI HOUSE’s participation in the 2026 TFWA Asia Pacific Exhibition & Conference represents a strategic initiative aimed at expanding global brand recognition and exploring new business opportunities, including future development within airport duty-free retail spaces. Through valuable products and services designed with children as the highest priority, MIKI HOUSE also seeks to introduce new possibilities and value-addedness for families around the world.

About MIKI HOUSE

Under the philosophy of “bringing smiles to children and their families,” MIKI HOUSE has pursued child-centered craftsmanship since its founding in 1971.

The brand values uncompromising quality, safety, and Japanese craftsmanship, delivering high-value products to families around the world. Alongside functionality, MIKI HOUSE is also known for playful, story-filled designs that naturally bring smiles and excitement to children, warmly embraced by families worldwide.

Today, MIKI HOUSE operates approximately 90 directly managed stores across Japan, as well as 106 stores in 16 countries and regions worldwide, including flagship locations such as Harrods in London, Saint-Honoré in Paris, and The Plaza Hotel in New York.

The brand also continues to gain strong support from customers in regions where physical stores have not yet opened, including the Middle East and India.

In recent years, MIKI HOUSE has also expanded partnerships with hospitals, maternity clinics, postpartum care facilities, hotels, and airports around the world, creating new family-oriented value together with a wide range of partners.

Inside the MIKI HOUSE Booth

1.Showcasing Japanese Craftsmanship with Children at Its Heart

Visitors can experience MIKI HOUSE’s long-standing commitment to Japanese craftsmanship through specially curated brand films that highlight its meticulous manufacturing process. The booth also features signature products that embody the brand’s philosophy, including handcrafted baby shoes, carefully finished by skilled artisans with close attention to the healthy development of children’s feet, as well as pieces from the premium MIKI HOUSE GOLDLABEL collection, crafted using rare Sea Island cotton, often referred to as the “jewel of fibers.”

The space offers visitors the opportunity to experience firsthand MIKI HOUSE’s child-first approach to craftsmanship, from its uncompromising focus on functionality, comfort, and safety to the artisanal attention to detail that defines every product.

2.A Diverse, High-Value Product Lineup Meeting the Evolving Needs of Family Travel

The booth showcases an extensive product lineup that goes beyond children’s apparel, featuring innerwear, shoes, hats, backpacks, skincare products, and more.

Designed to meet the needs of families seeking greater comfort, ease, and peace of mind while traveling with children, the collection includes items that enhance comfort during transit, ensure exceptional wear ability, and create a relaxing experience at travel destinations. The lineup also features delightful souvenir items that make family journeys even more memorable, offering thoughtful solutions for every stage of the travel experience.

In addition, products that reflect a distinctly Japanese aesthetic, such as jinbei (traditional summer wear) alongside premium baby essentials and gift-oriented lifestyle goods, are presented as proposals to meet emerging family-focused demand in airports, resort destinations, and duty-free retail environments.

3.An Elegant Space That Embodies a World of Love for Children

Reflecting the love for children that has been at the heart of the brand since its founding, the booth creates a warm and joyful world that is uniquely MIKI HOUSE. Through engaging displays designed to delight children and presentation spaces inspired by gifts for cherished little ones, the booth captures moments of happiness shared by children and their families.

Every detail of the space is designed to convey MIKI HOUSE’s heartfelt commitment to providing truly exceptional products for children, as well as its unwavering dedication to craftsmanship.

Highlights from the Opening Day

From the opening day, the MIKI HOUSE booth attracted strong interest from airport-related stakeholders from a wide range of countries and regions, including the Middle East, India, Korea, China, Australia, Sri Lanka, and Nepal.

Visitors commented that “there are still very few children’s fashion brands in airport duty free areas, making this an exciting new category,” and that “there is clear potential to respond to emerging family-oriented needs.”

Strong interest was also shown toward MIKI HOUSE’s child-first, high-value products and services.

In addition, visitors responded warmly to the brand’s joyful designs and world that naturally brings smiles to children, with comments such as, “I’d love to buy these for my own children, so I’m going to visit the MIKI HOUSE shop at Marina Bay Sands,” and “These designs would stand out even in busy airport environments.”

These responses from industry professionals further reinforced MIKI HOUSE’s significant potential and promising opportunities in the family travel market.

Looking ahead, MIKI HOUSE will continue to stay close to children and families around the world, further strengthening its global brand value while creating new opportunities to connect with customers across international markets.